Intertextuality: interpretive practice and textual strategy
Date
2000
Authors
Walter, Cameron, author
Ott, Brian L., author
National Communication Association, publisher
Journal Title
Journal ISSN
Volume Title
Abstract
In contemporary media scholarship, the concept of intertextuality is used to describe both an interpretive practice of audiences and a stylistic device consciously employed by producers of media. This study examines how the frequent, scholarly conflation of these two conceptions has weakened the theoretical usefulness of both perspectives. Turning to the view of intertextuality as stylistic device, the essay identifies parodic allusion, creative appropriation, and self-reflexive reference as three distinct intertextual strategies. It concludes by considering the ways audiences use these devices to define their identities and order their experiences.
Description
Brian Ott was a professor in the Department of Speech Communication at Colorado State University.
Includes bibliographical references (pages 444-446).
Includes bibliographical references (pages 444-446).
Rights Access
Subject
author
textual strategy
textual ideologies
media scholars
text
audience