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Intertextuality: interpretive practice and textual strategy

dc.contributor.authorWalter, Cameron, author
dc.contributor.authorOtt, Brian L., author
dc.contributor.authorNational Communication Association, publisher
dc.date.accessioned2007-01-03T07:42:13Z
dc.date.available2007-01-03T07:42:13Z
dc.date.issued2000
dc.descriptionBrian Ott was a professor in the Department of Speech Communication at Colorado State University.
dc.descriptionIncludes bibliographical references (pages 444-446).
dc.description.abstractIn contemporary media scholarship, the concept of intertextuality is used to describe both an interpretive practice of audiences and a stylistic device consciously employed by producers of media. This study examines how the frequent, scholarly conflation of these two conceptions has weakened the theoretical usefulness of both perspectives. Turning to the view of intertextuality as stylistic device, the essay identifies parodic allusion, creative appropriation, and self-reflexive reference as three distinct intertextual strategies. It concludes by considering the ways audiences use these devices to define their identities and order their experiences.
dc.format.mediumborn digital
dc.format.mediumarticles
dc.identifier.bibliographicCitationOtt, Brian and Cameron Walter, Intertextuality: Interpretive Practice and Textual Strategy. Critical Studies in Media Communication 17, no. 4 (December 2000): 429-446. http://dx.doi.org/10.1080/15295030009388412
dc.identifier.doihttps://dx.doi.org/10.1080/15295030009388412
dc.identifier.urihttp://hdl.handle.net/10217/60071
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartofFaculty Publications
dc.rights©2000 National Communication Association.
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectauthor
dc.subjecttextual strategy
dc.subjecttextual ideologies
dc.subjectmedia scholars
dc.subjecttext
dc.subjectaudience
dc.titleIntertextuality: interpretive practice and textual strategy
dc.typeText

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