Repository logo
 

Evaluating the effects of humorous nutrition-based narratives on intention to consume fruits and vegetables

Simple item page
dc.contributor.authorGarratt, Kyle, author
dc.contributor.authorLong, Marilee, advisor
dc.contributor.authorRouner, Donna, committee member
dc.contributor.authorButki, Brian, committee member
dc.date.accessioned2007-01-03T06:39:24Z
dc.date.available2007-01-03T06:39:24Z
dc.date.issued2014
dc.description.abstractThis study tested the viability of humorous narratives as a means to promote fruits and vegetables to adolescents. The study assessed the effects of two types of humorous narratives on transportation, counter-arguing of the message, perceived severity of consequences for not consuming fruits and vegetables, and intention to consume fruits and vegetables. The participants were 67 students at a middle school in the western United States. Participants read either a related-humor narrative, which featured humor related to nutrition, an un-related-humor narrative, which featured humor un-related to nutrition, or a control narrative about a non-nutrition topic. The related and un-related messages did not differ significantly from each other for any of the dependent variables. Neither of the humorous messages differed significantly from the control messages for any of the dependent variables. Participants held favorable pre-exposure attitudes toward eating fruits and vegetables, which may have strongly influenced the high levels of intention to consume fruits and vegetables. The study also had low statistical power, which may have affected the ability to detect effects in the sample. This study suggests that humorous narratives do not offer an advantage in nutrition promotion over non-humorous messages for adolescents. The study discusses implications, future research, and limitations.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierGarratt_colostate_0053N_12387.pdf
dc.identifier.urihttp://hdl.handle.net/10217/83966
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjecthealth
dc.subjecthumor
dc.subjectintention
dc.subjectnarrative
dc.subjectnutrition
dc.subjecttransportation
dc.titleEvaluating the effects of humorous nutrition-based narratives on intention to consume fruits and vegetables
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineJournalism and Technical Communication
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Garratt_colostate_0053N_12387.pdf
Size:
1.21 MB
Format:
Adobe Portable Document Format
Description:
Download

Collections

2000-2019
Theses and Dissertations