The tweeting org: using grounded theory to build a language for nonprofit organizational account use of Twitter
| dc.contributor.author | Reynolds, Alyssa Kate, author | |
| dc.contributor.author | Champ, Joseph, advisor | |
| dc.contributor.author | Christen, Cindy, committee member | |
| dc.contributor.author | Kelly, Kathleen, committee member | |
| dc.date.accessioned | 2015-08-27T03:57:20Z | |
| dc.date.available | 2015-08-27T03:57:20Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | The Internet has changed how daily life functions on both personal and organizational levels, especially since the advent of Web 2.0. Many options for communicating are available, each with its own unique language and user base. Twitter, with more than 200 million users worldwide, is a platform worth studying and, likes its compatriot Facebook, it has heretofore been free to use. For nonprofits with limited resources, such platforms could see good returns in active audience and message visibility - for little investment. Before return can be measured, however, what is being said must first be addressed. The researcher employed a grounded theory approach with a sampling of nonprofit accounts in order to construct an understanding of the platform's 'language'. This resulted in the discovery of both inter-organizational and cross-organizational normative practices, as well as the development of a coding instrument for use in future research. | |
| dc.format.medium | born digital | |
| dc.format.medium | masters theses | |
| dc.identifier | Reynolds_colostate_0053N_12965.pdf | |
| dc.identifier.uri | http://hdl.handle.net/10217/166999 | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | Colorado State University. Libraries | |
| dc.relation.ispartof | 2000-2019 | |
| dc.rights | Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. | |
| dc.title | The tweeting org: using grounded theory to build a language for nonprofit organizational account use of Twitter | |
| dc.type | Text | |
| dcterms.rights.dpla | This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). | |
| thesis.degree.discipline | Journalism and Technical Communication | |
| thesis.degree.grantor | Colorado State University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.S.) |
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