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Framing diversity: assessing cultural representations within Colorado State University's Office of Admissions brochures

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dc.contributor.authorSheldon, Jennifer Maureen, author
dc.contributor.authorAoki, Eric, advisor
dc.contributor.authorKhrebtan-Hoerhager, Julia, committee member
dc.contributor.authorAhuna-Hamill, Linda, committee member
dc.date.accessioned2015-08-28T14:34:59Z
dc.date.available2015-08-28T14:34:59Z
dc.date.issued2015
dc.description.abstractThis study assessed the visual diversity representations within information brochures targeted for potential freshmen and published by Colorado State University’s (CSU) Office of Admissions. "The U Book" and "The Freshman’s Guide" contain introductory information about CSU’s application process and feature a number of photographs of CSU students engaged in various on-campus activities. This mixed methodological study assessed how the photographs in the brochures reflect and highlight CSU’s official mission statement on diversity. This thesis used a simple nominal assessment of photographic representations of diversity to provide the foundation for a thematic and narrative analysis. The examination of the photographic images in these five brochures included an analysis of researcher-ascribed identities and diversity representations through Hall’s (1997) floating signifiers as well as Fairclough’s (1989) Critical Discourse Analysis. Ceccarelli’s (1998) and Condit’s (1989) work on polysemy and polyvalence were also applied to help pull out repetitive and relevant themes regarding diversity representations within the brochures. The nominal results found certain groups overrepresented (e.g., White, Asian, Black, mixed-race), underrepresented (e.g., Hispanic), or not included (e.g., Native American, Hawaiian, physically disabled). The three key themes that were found include the diverse community, the learning environment, and the active lifestyle.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierSheldon_colostate_0053N_13031.pdf
dc.identifier.urihttp://hdl.handle.net/10217/167069
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectdiversity representation
dc.subjectnarrative analysis
dc.subjectvisual studies
dc.subjectfloating signifiers
dc.subjectcritical discourse analysis
dc.subjectvisual diversity
dc.titleFraming diversity: assessing cultural representations within Colorado State University's Office of Admissions brochures
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineCommunication Studies
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts (M.A.)

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