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An exploration of communication strategies influencing public responses to climate change

dc.contributor.authorBeard, Caroline, author
dc.contributor.authorThompson, Jessica, advisor
dc.contributor.authorVaske, Jerry, committee member
dc.contributor.authorSprain, Leah, committee member
dc.date.accessioned2007-01-03T08:11:21Z
dc.date.available2007-01-03T08:11:21Z
dc.date.issued2012
dc.description.abstractThis thesis is an exploration of communication strategies and U.S. public responses to climate change. The exploration begins with an in-depth case study based in Southern Florida and proceeds with a focused analysis of U.S. National Park and U.S. National Wildlife Refuge visitors and their concern and responsibility for climate change, as well as their engagement with energy-conserving actions. Through the lens of place-based climate change communication, the third chapter of this thesis compares results from internal and external assessments of capacity to communicate about climate change at national parks and wildlife refuges in southern Florida. The internal survey sample included agency staff, stakeholders, community partners and concessionaires; the external survey sample included visitors to Everglades and Biscayne National Parks and Ten Thousand Islands and the National Key Deer Refuges. Results demonstrate a significant gap in visitors' versus staff and partners' awareness of climate change impacts in these areas. Communicating with the public about climate change is not currently a top priority for the region's protected areas and partners, but the opportunity to engage visitors in this issue through place-based education is supported with this study. The second component of this exploration examines the relationships between political affiliation, ascription of responsibility (AR), beliefs about climate change causes, salience, and reported pro-environmental behaviors to test the following hypotheses: [H1] climate change salience is higher for Democrats than Republicans; [H2] as AR increases, climate change becomes more salient; [H3] for respondents who believe human actions contribute to climate change, salience is higher; [H4] as salience increases, the number of respondents' reported energy-conserving behaviors increases; [H5] respondents who believe humans are causing climate change report engaging in more energy-conserving behaviors; [H6] AR increases as the number of visitors' reported pro-environmental behaviors increases. Using an on-site sampling method, we administered 4,181 surveys to national park and wildlife refuge visitors in 16 sites across the United States. Results of regression analyses confirmed H1 through H6, and additional significant relationships were found in the path model. These findings indicate that strategic communication could potentially enhance public engagement in climate change mitigation and energy-conserving actions.
dc.format.mediumborn digital
dc.format.mediummasters theses
dc.identifierBeard_colostate_0053N_11133.pdf
dc.identifierETDF2012500196HDNR
dc.identifier.urihttp://hdl.handle.net/10217/68168
dc.languageEnglish
dc.language.isoeng
dc.publisherColorado State University. Libraries
dc.relation.ispartof2000-2019
dc.rightsCopyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright.
dc.subjectclimate change
dc.subjectwildlife refuge
dc.subjectpublic communication
dc.subjectplace-based education
dc.subjectnational park
dc.titleAn exploration of communication strategies influencing public responses to climate change
dc.typeText
dcterms.rights.dplaThis Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
thesis.degree.disciplineHuman Dimensions of Natural Resources
thesis.degree.grantorColorado State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.S.)

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