Social media and campaigns for social good : best practices for mental health nonprofit organizations
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This study sought to better understand how mental health nonprofits are using social media platforms to communicate with three audiences: their clients, support groups of their clients, and the general public. Four research questions were studied through a series of ten in-depth interviews with communications professionals at mental health nonprofits in Colorado. The study found that social media was an important component of these nonprofits' online communication strategy. Goals with social media ranged from funneling visitors to the organization's website to raising awareness about its ...