Use of the health belief model to explain perceptions of zoonotic disease risk by animal owners
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The rise in the number of public health risks from zoonotic disease in just the past two decades has underscored both the importance of educating the public about risky health behaviors and preventive measures, and the need to communicate these topics in clear, concise and accessible language without inciting fear. People love their animals, typically sharing physical gestures of affection similar to those exchanged between humans. Most pet owners are poorly informed about risks posed by infectious agents that can be shared between animals and humans, and which pose a public health risk. To ...