Nutritional analysis: food advertising during children's television programming in Nepal
Date
2017
Authors
Johnson, Ashlie N., author
Menger-Oglle, Andrew D., author
Morgan, John A., author
Graham, Dan J., author
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Abstract
This study seeks to describe the TV food marketing landscape that children experience in the southeast Asian country of Nepal. We conducted a content analysis on 12 hours of commercials, categorizing commercials based available food nutrition information. Results show that 55% of airtime commercials during children’s programming was dedicated to foods. Over 80% of the food commercials had excessive amounts of saturated fat, sugar or sodium; over half of the products that containing excess sugar. Results from this study suggest that the media landscape in Nepal isn’t meeting WHO recommendations for advertising foods to children.
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Subject
nutrition
children's television
international