Agricultural Marketing
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Browsing Agricultural Marketing by Subject "Advertising -- Wine -- Colorado"
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Item Open Access Colorado wine consumers: tapping interest in local wines(Colorado State University. Libraries, 2006) Wilson, Joshua, author; Thilmany, Dawn, author; Colorado State University, Department of Agricultural and Resource Economics, publisherThis study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.