The perception of the Millennial Generation (Y-generation) consumer of game (wildlife) meat and game meat safety
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As in other parts of the world, one of the options for conservationists and game farmers is to channel the meat as a result of harvesting or hunting activities into the local and international food markets. Game meat is however foreign to many, especially urbanised consumers and therefore they tend not to try it as an alternative source of meat. On the other hand, younger consumers such as the millennial generation (Y generation) are seeking for healthier meat products that are free from hormones and other substances and that are more "natural". Game meat mostly provides for these requirements. ...