Evaluating the effects of humorous nutrition-based narratives on intention to consume fruits and vegetables
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This study tested the viability of humorous narratives as a means to promote fruits and vegetables to adolescents. The study assessed the effects of two types of humorous narratives on transportation, counter-arguing of the message, perceived severity of consequences for not consuming fruits and vegetables, and intention to consume fruits and vegetables. The participants were 67 students at a middle school in the western United States. Participants read either a related-humor narrative, which featured humor related to nutrition, an un-related-humor narrative, which featured humor un-related to ...