Ranchers' readiness to adopt GPS-based mobile application technology to brand and identify cattle
MetadataShow full item record
The longstanding process of cattle branding remains relatively unchanged since the origination of the technique. Meanwhile, society continues to adapt alongside the evolution and progression of technological advancements. The infiltration of technology into the realm of ranching and, specifically, branding seems to be inevitable, though the readiness of ranchers to accept the fusion of branding with technology remains to be fully understood. To achieve a better understanding of this level of readiness, a conceptualization for a mobile application used in conjunction with a GPS microchip was ...