Walk like a man : a content analysis of anti-sexual violence websites for men
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This study was the first step in examining the messages of anti-sexual assault websites that target men as perpetrators. The overarching question it set out to answer was whether these sites perpetuate rape myth acceptance. The study began with a literature review of rape myth acceptance theory and anti-sexual assault campaigns. One important theme from the literature is that holding stereotypical or traditional gender role beliefs is the number on predictor of rape myth acceptance. The method was devised using the Acceptance of Modern Myths about Sexual Aggression (AMMSA) scale. A content ...