The community college president : working with and through the media to advance the institution
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The purpose of this study was to examine how community college presidents successfully work with and through the media to advance their institutions. Four successful cases were studied. These success stories came from the list of Paragon Award winners selected annually by the National Council of Marketing and Public Relations (NCMPR) and be cross referenced with the list of college presidents from the membership list of the American Association of Community Colleges (AACC). While there has been a body of work created exploring the for-profit organization and how the Chief Executive Officer (CEO) ...