Predictors of strategic influence among college sports public relations directors in college athletic departments : the impact of managerial orientation and leadership personality trait, skill, and style
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The College Sports Information Directors (CoSIDA) noted the need for PR directors to be held in higher esteem and to have more strategic influence in their athletic departments. This dissertation sought to provide some information to help CoSIDA accomplish its goal. Participants were drawn from the entire membership of the College Sports Information Directors of America (CoSIDA). An online survey to which 273 college sports public relations directors responded investigated current demographic characteristics as well their perceptions of strategic influence within college athletic departments ...