An estimated system of demand for specialty potato varieties : marketing implications from a multi-city comparison
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The decline in annual fresh potato consumption in the U.S. has been especially difficult for the Colorado potato industry since their product is primarily targeted for the fresh market. A more recent trend, which may provide opportunity for the Colorado potato industry, is reported growth in consumer interest in fresh specialty potatoes. Through an analysis of market level data, the objective of this research project is to inform the marketing efforts of the Colorado Potato Administrative Committee and individual potato growers in Colorado on the emerging specialty potato market opportunities ...