Exploring haul videos on YouTube : a collective case study approach
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The present study is devoted to the exploration of haul videos on YouTube. As a phenomenon that has exploded within the last several years, these videos are ripe with data to be analyzed from numerous standpoints. The circuit of culture, a framework from the school of cultural studies, was used to guide this research. Three case studies were carried out for this project. Each case included a semi-structured online interview with a hauler (i.e. a producer of haul videos), as well as an examination of one haul video posted by each hauler and an analysis of 100 comments posted to each selected ...