"I'm Bart Simpson, who the hell are you?" : a study in postmodern identity (re)construction
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Difference- and subsequently, identity- is now defined and affirmed through consumer choice. Though generally the author is compelled by the theoretical claims surrounding this apparent shift, in this article he wishes to problematize and then clarify those claims in an important way. Efforts to theorize shifting conceptions of identity have preceded largely without, in Kellner's words, "systematic and sustained examination of the actual texts and practices of popular media culture". Indeed, van Poecke's essay, one of the most sophisticated treatments of this subject, makes not a single reference ...