Miss Colorado Smile Contest 1
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The young women pictured are contestants in the Jantzen apparel "Smile Girl" contest sponsored by the Denver Dry Goods store (which was in the process of changing its name to "the Denver") in Denver, Colorado. The winner would later compete in Hawaii against other Jantzen "Smile Girl" finalists sponsored by 34 other department stores across the nation. The Colorado Flower Growers donated 100 carnations to the Denver promotion, which were used for presentation bouquets, corsages and a luncheon centerpiece.