Selling local: campaigns to encourage local consumerism
Date
2010
Authors
Phillips, Megan, author
Thilmany-McFadden, Dawn, author
Colorado State University, Department of Agricultural and Resource Economics, publisher
Journal Title
Journal ISSN
Volume Title
Abstract
Description
July 2010.
Rights Access
Subject
Advertising campaigns
Consumer education
Consumer behavior
Branding (Marketing)
Advertising -- Social aspects