Colorado wine consumers: tapping interest in local wines
Date
2006
Authors
Wilson, Joshua, author
Thilmany, Dawn, author
Colorado State University, Department of Agricultural and Resource Economics, publisher
Journal Title
Journal ISSN
Volume Title
Abstract
This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.
Description
Originally published under series title: Agribusiness marketing report.
April 2006.
April 2006.
Rights Access
Subject
Consumer behavior -- Colorado
Advertising -- Wine -- Colorado
Viticulture -- Colorado