An exploratory investigation of the decision processes and psychographic characteristics of fast versus slow fashion consumers
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The purpose of the present study was to explore the differences between fast fashion and slow fashion consumers in regards to their consumer decision process stages (i.e., purchase/consumption, post-consumption evaluation, and divestment). More specifically, the objectives of this study are threefold. First, this study attempts to characterize fast (vs. slow) fashion consumers by potentially defining them based on their decision-making characteristics and perceptions of fast (vs. slow) fashion. Second, this study investigates whether fast fashion and slow fashion consumers differentiate on the ...