"Do you like my body?" : an interpersonal approach to the growth of bikini competitors on YouTube
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This study investigates the popularity growth of bikini competitors on the social media outlet of YouTube. This content falls into the category of "fitspiration" content, otherwise known as fitness social media content that advocates for health and well-being. While fitspiration content has been shown to be damaging to the consumer regarding body image and self-esteem, consumers are increasingly choosing to engage with it. Therefore, this project takes an audience approach, probing why this phenomenon is spreading rapidly regardless of its potentially harmful effects. Using a qualitative interview ...