Do we really understand accommodation preferences of visitors to the Kruger National Park?
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Accommodation plays such an important role in the tourist's experience, and one would imagine that many studies concerning this topic have been conducted. However, surprisingly very few studies have been carried out on this subject despite the growth in both demand and supply. This gap or lack of research led to the present exploratory study that addressed the question: what are visitors' accommodation preferences when they select accommodation in the Kruger National Park (KNP)? Based on a visitor survey in the Northern region of the Park during December 2015 where295 fully completed questionnaires ...