Female Muslim consumer purchase preferences for digitally printed portable prayer rugs
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The purpose of this study was to investigate female Muslim consumer preferences related to digitally-printed portable prayer rugs in the context of the FEA (Functional, Expressive, and Aesthetic) consumer needs model. For this study, the researcher designed and produced a series of eight digitally printed portable prayer rugs using motifs influenced by Islamic ornamental art to use as examples in this study. The FEA consumer needs model by Lamb and Kallal (1992) was incorporated as framework for the study in order to evaluate the digitally-printed portable prayer rugs. Fifty participants of ...