Visual rhetoric of U.S. agricultural films : auteurs, actors and assimilation
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Agriculture’s role in the expansion of the United States economy is examined through the analysis of five films and their role in presenting societal issues germane to agricultural production. Early in film’s history, the ability to motivate others to understand the need for changes in policy, through the use of persuasive visual, aural, and textual techniques was understood to be important to filmmakers—including those representing government agencies and civic groups. The production and distribution of non-fiction films focused on topics relevant to food and fiber production has kept pace with ...