Leaking the secret : women's attitudes toward menstruation and menstrual-tracker mobile apps
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This study explored how menstrual-tracker mobile apps have characteristics that reflect menstruation as a taboo in the U.S. culture. Objectification theory and gender schema theory provided a conceptual and overarching framework to explore how the U.S. sociocultural context may play a role in the development of norms and assumptions surrounding menstruation, and in turn, menstrual-tracker mobile apps reflecting society’s norms and assumptions about menstruation as a taboo. Feminist theory is discussed as well, as it shed light on the development of the androcentric view toward menstruation in ...