Now showing items 1-5 of 5
Creating loyal customers through social responsibility : how do dairy consumers value issue-based initiatives?
Contributor:Deselnicu, Oana; Costanigro, Marco; Thilmany-McFadden, Dawn
Businesses commonly seek ways to increase their competitive advantage in the marketplace, and marketing strategies often include differentiation through brands, promotions, label information or placement in popular ...
Contributor:Costanigro, Marco; Deselnicu, Oana; Kroll, Stephan
Product attributes (such as whether the product is organic) have been used to analyze consumer choices in market data. However, rather than generating utility directly, these attributes may instead be valued as a signal ...
How do consumers value apples? : a comparison of organic and Colorado Proud labels
Contributor:Costanigro, Marco; Thilmany-McFadden, Dawn
Obtaining and managing reputation price premia in markets for experience goods : evidence from academic research on the wine market
Contributor:Costanigro, Marco; Deselnicu, Oana
The wine headache : consumer perceptions, marketing, and pricing implications for non-sulfited wines
Contributor:Appleby, Christopher; Costanigro, Marco; Thilmany-McFadden, Dawn
This report covers the following ke points for the wine industry: A considerable share of consumers believe that sulfites in wine cause headaches; Consumers reporting headaches after moderate wine consumption are particularly ...